DALLAS -- The Summer Olympics may have been last summer, but 7-Eleven Inc. customers have the chance to go for the gold now in the "Soda Shaq Golden Can" contest.
The campaign -- a partnership between 7-Eleven, AriZona Beverages and professional basketball all-star Shaquille O'Neal -- runs today through Sept. 3. During that time, five golden cans will be hidden at five different 7-Eleven convenience stores throughout the country. Once they are placed one by one over the four-week period, the ball is in the customer's court to find the golden can and win the prize.
This is the second contest to be held around the launch of Soda Shaq and it is expected to generate buzz and create excitement online. AriZona Beverages and O'Neal will provide clues via their Facebook and Twitter pages to give fans a little direction toward the gold.
7-Eleven customers, AriZona fans and O'Neal followers are encouraged to look for clues and search #SodaShaqGold to find out where the next golden can is hidden. The first person to find the golden can wins first prize and is automatically entered to win the grand prize. First prize consists of a Shaquille O'Neal poster, a set of headphones and four cases of Soda Shaq. The grand prize is a "meet and greet" with O'Neal that includes roundtrip airfare for the winner and a guest, one night hotel accommodation and a $500 spending allowance.
The grand-prize winner will be selected at random from the five first-prize winners on Sept. 4.
The five specially marked golden cans are marked "WINNER" across the front and feature a brand-new Shaq expression. Winners will be announced weekly as the cans are found.
Soda Shaq is a cream soda line that was released nationwide on June 25. The beverage is available in vanilla, blueberry, strawberry and orange flavors. The Soda Shaq line is packaged in 23.5-ounce cans at a suggested retail price of 99 cents per can. As part of the sweepstakes, the golden can will be free of charge.