ATLANTA -- A new partnership between The Coca-Cola Co. and 7-Eleven Inc. is bringing together the world’s most iconic brand and the world’s largest convenience store retailer to celebrate the 2014 FIFA World Cup, the most widely viewed sporting event on the planet.
World Cup fans can score premium soccer collectibles exclusively at 35,000 participating 7-Eleven stores in 12 countries.
In the United States, this merchandise includes size-5 commemorative soccer balls emblazoned with colorful 2014 FIFA World Cup and Coca-Cola trademarks.
Customers can also purchase exclusive 16-ounce cans of Coca-Cola with a QR code on them that when scanned, brings them to a website with special fan content. Once there, they can download exclusive mobile wallpapers for smartphones, gain access to a 2014 FIFA World Cup mobile game, and link to the 7-Eleven app.
Individuals who purchase two of these specially marked Coca-Cola cans will receive $1 off the suggested retail price of the soccer ball, available at participating U.S. stores.
“The FIFA World Cup is a one-of-a-kind sports phenomenon that captures the attention of sports enthusiasts around the globe,” said Chris Tanco, 7-Eleven's executive vice president and head of International. “Thanks to the support of Coca-Cola, this promotion marks the first time we’ve had anywhere near 35,000 7-Eleven stores participating in one event at the same time.”
Across the globe, this program includes other exclusive commemorative soccer memorabilia, such as bracelets with 22 collectible, plug-in charms, and 2014 FIFA World Cup mascot figurines that form a map of Brazil when all are collected.
The products and Coca-Cola promotions vary by country and are available while supplies last at 7-Eleven stores in the United States, Canada, Mexico, Japan, Thailand, China, Hong Kong, Philippines, Indonesia, Malaysia, Denmark and Sweden.
Coca-Cola and 7-Eleven began working together more than two years ago to produce this exclusive shopper experience for their collective soccer fan family. Coca-Cola has sponsored the FIFA World Cup since 1974. The 2014 tournament concludes July 13.