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ATLANTA — Back by popular demand, The Coca-Cola Co.’s successful U.S. “Share a Coke” program returns this week, featuring the names of millions of Americans.
The beverage company will once again swap out its iconic logo on 20-ounce bottles of Coca-Cola, Diet Coke and Coke Zero, but this time for 1,000 of the most popular names in the country — quadrupling the number of names featured last year.
“The return of Share a Coke brings four times as many names, twice as many packaging options and countless more opportunities for people to connect over a Coke,” said Evan Holod, Coca-Cola brand director, Coca-Cola North America. “We took inspiration from our most loyal fans and created more opportunities for people to get involved, make Share a Coke their own and create new memories with an ice-cold, delicious Coca-Cola. Whether it’s celebrating a proposal, creating baby announcements or just enjoying time with a friend, Share a Coke can make those moments even more special.”
For those who aren’t able to find their names — or enough of a particular name — on store shelves, Coca-Cola will deliver Share a Coke to their doorsteps nationwide. Consumers can also visit ShareaCoke.com, an e-commerce site where fans can personalize and purchase individual 8-ounce glass bottles and six-packs of 8-ounce glass bottles of Coca-Cola.
In addition to the 20-ounce bottles and the ability to buy personalized Share a Coke bottles online, Coca-Cola, Diet Coke and Coke Zero logos will now include group names like Class of 2015, Team and Family on 1.25- and 2-liter bottles. Twelve-ounce cans will feature nicknames like Sis, Bro, Better Half, Sidekick and Favorite.
Packaging will also extend to 8-ounce glass bottles and aluminum bottles, which will feature more nicknames like Grad, Hero and Bestie, as well as 7.5-ounce mini cans that will feature nicknames and emoticons.
And the sharing doesn’t stop there: Coca-Cola Freestyle fountain dispensers will offer three limited-time Share a Coke mixes called BFF, VIP and Legend. The three flavors are available on the dispenser home screen. Those who use the Coca-Cola Freestyle app will be able to unlock a “secret” fourth mix.
“We can’t wait to see how fans share their amazing stories again this year — in real life and through social media. People invited Coca-Cola into their lives and took ownership of the campaign as a way of self-expression,” said Jennifer Healan, group director, Integrated Marketing Content, Coca-Cola North America. “Coca-Cola brings people together all around the country, and we can’t wait to see how Americans share a Coke again this summer.”
The company is supporting Share the Coke through a nationwide advertising and marketing campaign, including an 11-week promotion of TV commercials, movie ads, social and digital engagement, and experimental engagements. Consumers can use the hashtag #ShareaCoke to share their stories and photos with the chance to be featured on Coca-Cola billboards in their area.
Coca-Cola will also take Share a Coke across the country this summer, customizing more than one million Coca-Cola, Diet Coke or Coke Zero mini cans at 600-plus tour stops. More information about the campaign’s experiential tour will be available on the website and consumers can follow @ShareaCokeTour on Twitter for updates.
Share a Coke was first introduced in Australia in the summer of 2012. Since then, The Coca-Cola Co. has expanded the program to more than 80 countries around the world, including New Zealand, Argentina, Brazil, South Africa, Great Britain, Turkey, Germany, Spain and Chile.