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Rutland, Vt. -- In an effort to take the sting out of high gas prices, Price Chopper announced a new campaign offering 10 cents or more off a gallon of gasoline at participating Sunoco stations in Vermont.
The program, built into its existing AdvantEdge discount card, provides customers with a 10-cent-a-gallon discount on gasoline for every $50 of groceries purchased.
"The FuelAdvantage program has been created by, and is being driven by Price Chopper, and we created it to increase customer loyalty because it's not a program available to any of our competitors," Price Chopper spokeswoman, Mona Golub, told the Rutland Herald. "And we think that it offers consumers an irresistible combination of discounts on food and discounts on gas."
Golub explained a customer who purchases $200 of groceries within 90 days receives a discount of 40 cents a gallon, up to 20 gallons.
James Moore, clean energy advocate with the Vermont Public Interest Research Group, told the paper that the Price Chopper-Sunoco partnership in theory is step in the right direction.
"I think that Vermonters are making all the responsible choices they can of trying to find new ways to reduce their (energy) use and it doesn’t sound like this is a bad idea," Moore told the paper. "If people can save a couple of bucks going into the winter heating season we’re all going to be looking for ways to save a little bit of money."