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ATLANTA, Ga. -- Pop Rocks, which bills itself as America's one and only original popping candy brand, announced it will re-release its original retro grape flavor in celebration of its 35th anniversary this year. The flavor has been absent from the marketplace for nearly three decades.
Bursting with delicious flavor and its signature sizzle, Pop Rocks Grape will begin shipping to retailers this month and will be available in single packs, according to the company.
Pop Rocks will celebrate its 35th anniversary of retail distribution with a variety of unique marketing programs including consumer promotions, public relations, social media activities, mommy blogger campaigns, radio promotions and specially themed anniversary activities.
Throughout its 35-year history, Pop Rocks has been a mainstay of American pop culture, having spawned one of the most infamous urban myths of all times. The brand was featured prominently in feature films such as "Urban Legends" and on television episodes of Scrubs, The Simpsons, How I Met Your Mother, Myth Busters, Big Brother, VH1's I Love the 70s, MTV's Parental Control, Nickelodeon's iCarly and numerous others. Additionally, the candy has become a popular ingredient in gourmet food recipes and drinks, the company noted.