Pinnacle, VeriFone Unveil New Mobile Payment Solutions

ARLINGTON, Texas and NEW ORLEANS – The Pinnacle Corp. and VeriFone Systems Inc. both recently launched new mobile payment solutions for the retail market.

Pinnacle, a provider of automation technology to the convenience store and petroleum industries, teamed up with the National Payment Card Association (NPCA) to offer Pinnacle Palm POS mobile payments. The payment solution offers retailers a mobile app customized with their branding that allows customers to pay for fuel or merchandise without using a credit or debit card. It employs a simple authorization card strategy.

The mobile solution requires no cardholder data to be passed across the network and no changes to retailers' existing network infrastructure, Pinnacle said. Palm POS mobile payments extends the six-year partnership between Pinnacle and NPCA.

"We are very excited about the launch of our mobile payments strategy, leveraging our existing and successful partnership with NPCA of many years and their portfolio of intellectual property," stated Pinnacle’s Chief Operating Officer Drew Mize. "By providing a solution that's out of scope for PCI; is based on the foundation of standards that is being evaluated by PCATS; and designed to support both outside and inside payments, this solution has potential for rapid deployment by any retailer using Palm POS."

NPCA is offering Palm POS mobile payments to both iOS and Android users.

Meanwhile, secure electronic payment solutions provider VeriFone announced multiple new countertop, portable and mobile payment systems and mobile point-of-sale software designed to meet the unique business needs of acquirers and ISOs. As Europay, MasterCard and Visa (EMV) migration draws nearer, consumer interest in mobile wallets and alternative payments increases, the technology provider stated.

VeriFone's new payment acceptance systems include:

• VX 520 Color: a new version of the EMV-capable VX 520 that features a 3G option, a vivid LCD color display and provides an improved user experience for merchants through a new five-way navigation button and icon-based apps;
   
• VX 680 3G: a portable, EMV-capable system that leverages fast wireless communication to help merchants serve their customers and make the sale quickly, inside or outside the store;
   
• VX 675: the smallest, all-in-one, EMV-capable, wireless handheld payment device;
   
• PAYware Mobile e105: an EMV-capable, PCI PTS debit-approved mobile payment acceptance solution that securely turns smartphones, tablets and other smart devices into a point-of-sale; and
   
• VX 520 LE: a new entry-level device that can be combined with the widely available VX 805 PIN pad to create an affordable EMV migration path without compromising speed or durability.

Additionally, VeriFone introduced the GlobalBay Merchant solution, a software system for mobile tablets that provides smaller merchants with the same benefits that leading Tier 1 and Tier 2 retailers enjoy with VeriFone's GlobalBay Mobile POS. GlobalBay Merchant is designed for individual operators with one to 25 locations that need centralized access and control of the point-of-sale at each retail store, the company said.

"VeriFone is committed to enabling channel partner success in a rapidly evolving market by providing EMV-capable, portable and mobile solutions that meet merchant needs today and are able to support the new requirements of tomorrow," said Jennifer Miles, president of VeriFone Americas.

"We are focused on delivering certified, customizable products and services that enable our partners to bridge traditional payments and new innovations."