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    Pinnacle Honors Retailers at Annual 2006 Summit

    Flash Foods, Ricker Oil Company, WSCO Petroleum Corporation and Kroger recognized for technology advancements.

    ARLINGTON, Texas--Flash Foods, Ricker Oil Company, The Kroger Company and WSCO Petroleum Corp. were awarded at Pinnacle Company’s 2006 Pinnacle Awards. Awards were given out during Pinnacle's Summit, a two-day annual client conference in Fort-Worth, Texas featuring general sessions, best practice breakouts and technology close-ups.

    "We were glad to welcome our clients to Fort Worth and spend two days interacting and discussing how Pinnacle solutions and technology can work for their businesses," said Bob Johnson, president of Pinnacle. "Our Partner Showcase was particularly strong and well attended and our speaker lineup included some of the top companies in the world and in our industry."

    Flash Foods was given an award for “Outstanding Technology Achievement.” During 2005, the company successfully implemented Loyalink loyalty solution as well as item level inventory and computer assisted ordering, according to Pinnacle’s press release. Headquartered in Waycross, Ga., the chain operates 180 convenience stores in Georgia and Northern Florida.

    Ricker Oil Company was the recipient of an “Outstanding Technology Achievement” award for its exceptional commitment to and accomplishments in technology last year with its use of Enterprise Performance Management™ business intelligence suite deployed via Software as a Service, according to the press release. Anderson, Ind.-based Ricker's owns and operates over 30 convenience stores, a bakery, laundromat and warehouse.

    WSCO Petroleum Corporation was the recipient of the “Excellence in Collaboration” award. Based in Portland, Oregon, the company currently serves 150 stores throughout Oregon and Washington including 49 retail gas stations, 24 convenience stores, eight smoke shops, and 11 car washes.

    The Kroger Company was honored for “Excellence in Innovation” for its distinguishable innovative enhancements during 2005 related to Fuel Smart and fuel delivery safeguards, reported the release. Kroger spans many states with store formats that include grocery and multi-department stores, convenience stores and mall jewelry stores. It operates under nearly two dozen banners.

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