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    Pinnacle Awards Go to WilcoHess, Ricker and Kwik Trip

    Honorees recognized for general excellence, innovation and collaboration.

    ARLINGTON, Texas -- With clients gathering for a two-day Summit featuring best practices, general and breakout sessions and special interest groups, the Pinnacle Corp. declared the winners of the 2004 Pinnacle Awards.

    "If the Summit is the vehicle, our clients are the drivers," said Pinnacle president and CEO Bob Johnson. "There's no doubt that Pinnacle's clients represent the best clients of the convenience store and petroleum industries. They make this industry what it is, and we want to recognize industry leaders by showcasing their business knowledge."

    Award winners, together with other award nominees, shared with Summit attendees ways in which they use Pinnacle products to improve their operations.

    Anderson, Ind.-based Ricker Oil, a Pinnacle client since 1999, won for excellence in innovation, and demonstrated how electronic data import improves efficiency by reducing unauthorized deliveries and slow-moving inventory. Patti Safford, MIS manager, explained that after following Pinnacle's advice, she asked her vendors to start e-mailing invoices in electronic format. As a result of importing electronic invoices, she eliminated time-consuming backdoor scanning. Stores can now automatically process invoices, saving both retailers and their store managers time and money.

    Long-time Pinnacle client Kwik Trip, headquartered in La Crosse, Wis., was recognized for excellence in collaboration. Led by manager of retail automation Ron Sissel, the Kwik Trip team is streamlining processes for creating, distributing and managing POS configurations using Pinnacle's POS manager. With the application, Kwik Trip and other Pinnacle Palm clients will be able to remotely update store-level POS files quickly and easily by creating group-based configuration settings.

    The 2004 Pinnacle Award for general excellence went to Durham, N.C.-based WilcoHess LLC. Director of MIS Ed Freels described how his team installed Pinnacle's Palm POS system in 48 stores in only 12 days. After implementation, register "up time" was increased, and average store inside sales rose as much as 13 percent over the previous POS solution.

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