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HOUSTON -- Phillips 66 recently agreed to a sponsorship deal with IMG Gonzaga that offers its customers in the Spokane, Wash., area new ways to earn more loyalty points.
When Gonzaga wins a men's or women's basketball game by double digits, KickBack Points cardholders can earn double loyalty points through the "Earn Double Points when the Zags Win by Double Digits" promotion. The offer is valid on certain purchases at participating Conoco- and 76-branded convenience stores and gas stations in the Spokane area for the 48 hours immediately following the win.
Additionally, Phillips 66 is matching consumers' KickBack Points, up to one million points, in funds toward scholarships for Gonzaga students.
"We're excited about our new sponsorship with IMG Gonzaga, which allows us to use our KickBack Points program in creative ways that benefit our Spokane customers, our branded retail sites and Gonzaga students," said Andy Viens, president, global marketing for Phillips 66.
The sponsorship will be promoted through in-game and post-game radio, signage at McCarthey Athletic Center and on-court promotions.
"We're happy to welcome Phillips 66 to the IMG Gonzaga family," said Mark Livingston, general manager, IMG Gonzaga. "We look forward to the beginning of a great relationship and growing the KickBack Points program through our terrific fan base."
KickBack is the exclusive loyalty card program provider for Phillips 66. Consumers earn and redeem KickBack Points by purchasing fuel and other c-store items from participating Conoco and 76 stations in the Spokane area.
"This is a great opportunity for KickBack Points to drive new business by promoting the benefits of being a KickBack cardholder directly to a wide audience of potential customers," said Pat Lewis, president and CEO of KickBack Points. "We're looking forward to generating excitement for the program through the already exciting atmosphere that Gonzaga basketball creates."