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GREENWOOD VILLAGE, Colo. -- With just a week until the election, more than 124,000 votes have already been cast in Pester Marketing Co.'s Show Your Support fountain drink campaign.
The promotion at Pester Marketing's 1st Stop/Alta Convenience stores invites customers to show their support for their favorite political party through the purchase of a 32-ounce fountain drink in either a red (Republican) or blue (Democrat) special 2012 election year cup.
Pester Marketing operates 51 c-stores in three states: Colorado, Kansas and Nebraska. As of now, the three-state "straw poll" shows the Republicans in the lead with 62,526 votes -- 50 percent of the votes cast -- compared to the Democrats at 61,706 votes or 49 percent.
"As much fun as our stores and our customers have had with our fountain drink campaign, we hoped to have created excitement surrounding this year's election and we encourage all to participate through their right to vote," said Rich Spresser, president and CEO of Pester Marketing Co. "It's been interesting to watch our results. Like the official political polls, we are also showing a very tight race."
Daily updates can be found at www.altaconvenience.com.