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Pepsi-Cola North America has announced two new additions to its expanding beverage portfolio -- Dole Sparklers and Sierra Mist Cranberry Splash.
Dole Sparklers, a new line of sparkling juice drinks, launches this fall in four flavors. Sierra Mist Cranberry Splash, a limited-time flavor available exclusively this holiday season, launches in November.
Dole Sparklers is a low-sugar sparkling juice made with real fruit, B-complex vitamins and 50 percent less sugar and calories than a regular juice drink. The beverage comes in four flavors: pomegranate blueberry, orange tangerine, cranberry raspberry and pink grapefruit. It will be available in a single-serve 16.9-ounce proprietary plastic bottle with a distinctive "bubble" design embossed into the packaging.
Sierra Mist is launching its first limited-time-only offering with Sierra Mist Cranberry Splash, a crisp lemon-lime soft drink flavored with a hint of cranberry. Sierra Mist Cranberry Splash will be available for eight weeks beginning in November in packaging that will reflect the spirit of the holiday season. Sierra Mist Cranberry Splash will be sold in 20-ounce and two-liter bottles, as well as 12-packs of 12-ounce cans.
"We're constantly examining our product pipeline to develop innovations that will satisfy the unmet needs of our consumers," said Meena Mansharamani, senior vice president of innovation and insights for Pepsi-Cola North America, based in Purchase, NY.
"With the introduction of Dole Sparklers, we're providing a light, invigorating sparkling juice that's low in sugar and calories, but indulgent on taste. Sierra Mist Cranberry Splash is the ideal beverage for the holiday season, when consumers tend to seek more variety. From its crisp, unique flavor right down to its festive graphics, it will make its way to the top of plenty holiday shopping lists this year," Mansharamani continued.
Pepsi-Cola North America also plans summer launches of Jazz from Diet Pepsi and Ben & Jerry's Milkshakes. Jazz, a new low-calorie cola, comes in two flavors: Black Cherry French Vanilla and Strawberries & Crème. Ben & Jerry's Milkshakes will be available in classic Ben & Jerry's flavors that consumers know and love.