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PURCHASE, N.Y. -- PepsiCo introduced its lightest 500-milliliter flavored non-carbonated beverage bottle to date, by reducing the plastic in the packaging by 20 percent -- which the company estimates will eliminate approximately 20 million pounds of waste from the environment.
"As a company, we've challenged ourselves to consistently identify ways to lessen our impact on the environment and in this case we're doing a little 'plastic surgery,'" Robert Lewis, vice president of Worldwide Beverage Packaging and Equipment Development for PepsiCo, said in a statement. "We're constantly striving to make our packaging an even smaller part of the waste stream and this new bottle is just one of many examples."
In addition to the 20 percent reduction in plastic resin, bottles will see a 10 percent reduction in label size and a 5 percent reduction in the shrink wrap film used to wrap the multi-packs, according to the company.
The lighter bottles, which will begin hitting store shelves this month, will be launched through the established trademarks of Lipton Iced Tea, Tropicana juice drinks, Aquafina FlavorSplash and Aquafina Alive, the company stated. The bottles will be available in 12- and 24-packs.
The initiative was led by Pepsi-Cola North America's packaging development team, and is an example of the company's commitment to "Performance with Purpose" -- a mission to improve all aspects of the world in which the business operates, the company stated.
"The challenge was to deliver significantly lighter packaging that would provide the same shelf life as the heavier bottle, withstand the manufacturing and distribution process yet not compromise aesthetics," said Lewis. "After a full year of hard work from multiple corners of the company, we hit the trifecta -- a bottle that satisfied the needs of our system, our consumers and the environment."