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PURCHASE, N.Y. -- The Pepsi-Lipton Tea Partnership launched Lipton Sparkling Green Tea, a new, ready-to-drink blend of green tea, sparkling water and fruit flavors.
The beverage will be available nationwide in Berry as well as Diet and regular Strawberry Kiwi flavors, in 20-ounce, 1.5-liter and 16.9-ounce 12 packs. The launch will be supported by television, radio and digital advertising.
According to a release by the company, green tea has an average annual growth rate of 16.5 percent with Lipton Iced Tea accounting for 42 percent of category sales.
-- Caffeinated Consumers