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    Hershey, KSS make executive changes; Coca-Cola elects new directors to its board.

    Hershey Foods Corp. announced that Frank Cerminara, senior vice president and CFO, will retire, effective Dec. 31, 2005. Succeeding Cerminara will be David J. West, senior vice president and chief customer officer. West begins his new role as CFO on Jan. 1, 2005.

    Christopher J. Baldwin was named senior vice president and global chief customer officer, effective October 25. Baldwin joins Hershey from Kraft Foods Inc., where he was national vice president, field sales and logistics.

    "Frank has been a driving force at Hershey for more than 30 years across many disciplines," said Richard H. Lenny, chairman, president and CEO of Hershey Foods Corp. "As CFO, Frank has played a key role in helping to shape today's successful business and in positioning Hershey for continued future growth."

    West joined Hershey Foods in May 2001 as vice president, business planning and development. He became senior vice president, business planning and development, in 2002 and senior vice president, sales, in 2002, prior to being named to his current position.

    In other news, KSS, a supplier of pricing software and services for the grocery, chain drug, convenience and petroleum industries, appointed Robert Stein president and COO of KSS's North American operations.

    Prior to his appointment, Stein was consulting to the retail and convenience store industries. His experience includes 18 years at Dairy Mart Convenience Stores Inc., where he held the post of chairman, president and CEO.

    Also, Coca-Cola Enterprises' board of directors has elected Irial Finan and J. Alexander M. (Sandy) Douglas as directors. They fill vacancies created by the resignations of Deval L. Patrick and Steven J. Heyer, respectively.

    "Irial and Sandy together represent a total of more than 40 years of experience in our business, and their knowledge, insight and strategic thinking will be of great value to our board of directors," said Lowry F. Kline, chairman of the board.

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