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    Former Kwik Trip executive Stellner named midwest region director for Mark VII Equipment; PerformanceRetail names two new execs.

    ARVADA, Colo.--Mark VII Equipment LLC, a touch-free and friction carwash systems company, hired Ed Stellner, a veteran of the convenience store industry, as midwest region director.

    "We’re thrilled to have Ed on the Mark VII team," said Dave Smith, president and CEO of Mark VII. "He brings to us 16 years of management experience with one of the best-run companies anywhere. Nobody understands the unique challenges of a multi-site c-store carwash operator better than Ed."

    During his tenure at Kwik Trip, Stellner was part of a team that was responsible for getting the company into the carwash business and guiding its steady growth over the past decade.

    "I developed a reputation for being tough on vendors while I was at Kwik Trip and Mark VII was no exception," Stellner said. "But the Mark VII team impressed me with its ability to keep pace with us in a true partnership relationship. Because of its great culture, joining Mark VII was an easy decision and a great fit."

    In supplier news, PerformanceRetail, a provider of web-based retail intelligence software for retailers and their suppliers, announced that Chas Erickson joined the company as vice president of engineering. In addition, Marsha Mathis, previously the director of professional services, has been promoted to vice president of business development.

    Erickson, who has over 20 years of product development experience in both early-stage and established technology companies, joins PerformanceRetail to lead the company’s product development and engineering functions. Prior to PerformanceRetail, Erickson served as vice president of development for Austin-based WhisperWire from its early startup phase through the company’s successful acquisition by Convergys. Prior to that, he held engineering management and development positions at Trilogy and IBM. Erickson received his bachelor’s degree in computer science from Iowa State University.

    Mathis joined PerformanceRetail in the fall of 2004 as director of professional services, having spent over 23 years in the convenience retail industry. Prior to joining PerformanceRetail, Mathis was a vice president at Professional Datasolutions Inc., a provider of software and services to the convenience and petroleum industries. Her background also includes experience in the point-of-sale, in-store dynamic advertising via satellite broadband, as well as B2B financial settlement and reconciliation markets. Mathis received a bachelor's degree in marketing from Florida State University and a master’s degree in business administration from Mississippi College.

    "Chas’ experience in building product development teams and his proven leadership in delivering world class technology solutions will enable us to take our products to the next level. Marsha’s continued success and deep working relationships with convenience store retailers, suppliers and technology companies makes her an ideal fit as we expand our business development activities and launch strategic partnership initiatives," said Marc Hafner, president and CEO of PerformanceRetail. "Both individuals will play pivotal roles as we continue to grow our customer base, product offerings, partnerships and leadership position in the high-velocity retail industry."

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