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    PEOPLE NEWS

    Matt Danzig joins NACS as supplier membership and sales manager.

    Matt Danzig has joined the staff of the National Association of Convenience Stores (NACS) as supplier membership and sales manager.

    Danzig's responsibilities include supplier membership recruitment and retention, sales of advertising and membership opportunities and cultivating relationships with current and prospective customers.

    Prior to joining NACS, Danzig served as exhibits coordinator at the National Recreation and Park Association where he was responsible for selling exhibit space and sponsorships for two national conferences and three regional conferences. He also served as a summer intern for Washington Sports and Entertainment where he was actively involved in the marketing and promotion of the Washington Wizards and Washington Mystics basketball teams.

    A resident of Fairfax, Va., Danzig has a B.S. in health, fitness and recreation resources from George Mason University.

    In supplier news, Fire Mountain Beverage Co. recently acquired a new director of sales and marketing, Woody Turner Jr., to capitalize on the company's marketing objectives and expand sales to other regions currently not served.

    According to Anthony Miller, CEO, "[Turner] is the power tool we need to strategically manage our geographical segments in order to capitalize on our promotional message and control our growth. We hired him because he is a specialist in his field. He is a seasoned sales and marketing professional with over 30 years of experience in the beverage sector where he has held several executive positions with significant firms. Woody is an essential element to our continued effort to structure our company for success. We believe that this relationship will reap significant results immediately."

    Fire Mountain Beverage Company develops, markets, sells, and distributes branded purified and oxygenated-vitamin-flavored water beverages.

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