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    Peeps Spell J-O-Y

    Holiday candies in shape of letters are a first for the company.

    BETHLEHEM, Pa. -- Peeps Brand Marshmallow Candies introduced Peeps Marshmallow Joy. For the first time, the company has created Peeps in the shape of letters, in this case, J-O-Y. The white marshmallow candies are sprinkled with gold glitter for the holidays.

    "We know our loyal fans like to consume and create with Peeps," Chris Schneeweiss, Peeps brand manager, said in a statement. "In fact, 30 percent of our consumers use Peeps in crafts and recipes. We have created the Peeps Joy Holiday Cake to give our fans a festive and fun way to celebrate with friends and family."

    The Peeps holiday lineup includes: Joy, available in three-count and nine-count packages with suggested retail prices (SRP) of 69 cents and $1.29, Peeps Peppermint Stars available in a nine-count pack, Peeps Trees available in three-count and nine-count packs, Peeps Snowmen available in three-count and nine-count packs and Peeps Cookie Flavored Cutouts available in a six-count pack with an SRP of $1.29.

    Just Born Inc., headquartered here, makes Peeps, Hot Tamales, Mike and Ike and other candy.

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