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The packaging for the Pall Mall Ultra Light style of cigarettes got a vibrant bright orange makeover. R.J. Reynolds Tobacco Co., manufacturer of the cigarettes, began packaging the brand in the orange box at the beginning of 2007. The bright orange color is a first for the U.S. cigarette market, according to the company. While the bright color is eye-catching and different, the premium cigarettes inside are the same brand as before, with a sub-premium price, the company stated.
R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
(336) 741-5000; www.rjrt.com