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NORFOLK, Va. -- Outsite Networks Inc. released a new feature for its In-Touch Loyalty Marketing System --Targeted Audio. It provides the ability to market to consumers at the gas pump on a one-to-one basis, the company reported.
Digital audio promotions are played to consumers at the pump based on their previous store purchases, allowing retailers to play audio messages at the pump that are meaningful to consumers. In addition, retailers can schedule their monthly promotions with a targeted audio message. For example, a coffee promotion message will only be played to coffee drinkers triggering impulse purchases, and not to consumers that do not drink coffee, according to Outsite Networks.
Anton Bakker, CEO stated "With pump prices at record high levels, this feature can trigger impulse sales and drive fuel consumers inside the store." Recent tests of the feature showed increases of over 40 percent of coffee, fountain and energy drinks, the company reported.
Bakker continued, "Targeted Audio is also a great opportunity for retailers to work with their vendors and offer the ability to cross-sell and up-sell at the pump. This technology gives new media technology and power to convenience store retailers."
Outsite Networks is announcing Targeted Audio this week at the NACStech tradeshow (Booth #614) in Grapevine, Texas.