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Outsite Networks Inc. is launching a new Web site designed to link vendors and advertisers to retailers that utilize Outsite Networks In-Touch loyalty marketing system.
The VendorLink Web site, www.vendorlink.com, offers vendors
and advertisers the opportunity to enter automated sealed bids to advertise at gas stations/convenience stores by using digital MP3 audio files played at the pump and branding consumer RFID key tags nationwide or on a market by market basis, the company reported.
"Currently, our network plays over 40 million digital audio messages every month to consumers at the pump and inside the convenience store," said Anton Bakker, CEO of Outsite Networks. "VendorLink is a great tool that allows advertisers the opportunity to economically reach over 20 million consumers every month at or near the point of purchase and to influence their behavior."
The system's ability to target consumers based on behaviors, time of day, fueling status and other criteria give advertisers an unprecedented one-on-one digital marketing opportunity with consumers and provides advertisers with impression tracking and reporting, the company stated.
"VendorLink shows examples of hundreds of c-store vendors and advertisers that already take advantage of this system to promote their products and support retailer’s loyalty programs," said Bakker. "Vendors and advertisers create an account to secure their c-store media space at the point of purchase. Additionally, VendorLink is a new avenue to support our clients in facilitating vendor support for promotions and rewards building consumer C-store loyalty for both the retailers and their vendors."
The Web site is being launched in conjunction with the upcoming NACStech expo in Nashville, Tenn., April 30 -- May 2.