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NORFOLK, Va. -- Outsite Networks Inc. launched two new features—Consumer Groups and Coupon Logo—for its In-Touch loyalty marketing system.
Consumer Groups allows Outsite Networks’ retailers to implement community-focused marketing programs with their loyalty program members on behalf of local community groups. Retailers can set up custom groups of loyalty members and provide rewards based on group membership and sales using this feature, the company reported.
With the new Coupon Logo, retailers can add variable retailer and vendor logos to both rewards and promotional coupons printed at the Rewards Printer TouchPoint, according to the company. Logos can appear at the top or bottom of reward coupons and be up to 1-inch high by 2.5 inches wide in size.
Both features are enabled through the use and upgrade of Outsite Networks Management Portal.
"We are pleased to continue to expand our broad base of loyalty marketing features for the convenience industry. We listen to our retailers and respond based on their needs and visions in the market," Anton Bakker, Outsite Networks CEO, stated in a release.
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