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    Outcast/PumpTop TV Launch Lotto Live

    The new product enables state lotteries to reach active consumers near point-of-purchase.

    LOS ANGELES -- Outcast Media and PumpTop TV launched Lotto Live, a new product that enables state lotteries to reach millions of consumers with real-time jackpot information while customers fuel their vehicles, the companies reported.

    Lotto Live displays the real-time jackpot on-screen alongside high-definition audio, and it can be configured to change messages dynamically based on jackpot amounts and draw dates leading to increased consumer relevancy and targeting.

    "With Lotto Live we're connecting state lotteries with millions of consumers within steps of point of purchase," Nathan Gill, chief media officer for the Outcast/PumpTop TV joint venture, said in a released statement. "The product's enhanced targeting, dynamic content and proximity to point-of-sale creates an actionable dialog with the consumer that's impossible to achieve with traditional billboards or radio. We're delighted that the nation's largest state lottery has decided to take advantage of this powerful new product."

    With Lotto Live, state lotteries can display actual jackpot alerts, updated in real-time; change video/audio messaging based on jackpot value and draw date; and include directions to the nearest lottery kiosk.

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