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    Orion Tabs Former 7-Eleven Exec

    Des Hague named president and CEO of QSR chain.

    SIOUX Falls, S.D. -- Orion Food Systems, the multi-branded QSR chain serving more than 1,200 convenience stores, has hired former 7-Eleven foodservice chief Des Hague as president and CEO.

    Hague most recently served as vice president of foodservice for Dallas-based 7-Eleven Inc. During his tenure, Hague successfully launched several foodservice initiatives, most notably 7-Eleven's Big Eats Deli, Go-Go Taquitos and Dreammm Donuts -- each generating more than $50 million for the convenience store chain, the company said. During Hague's last two years, 7-Eleven's foodservice program also experienced double-digit growth.

    "I have always been impressed with Orion's track record and commitment to our industry, quality products and franchisee profitability," Hague said. "As president, I am looking forward to the role of head coach on a great team, while at the same time directing the company's initiative to create restaurant-quality innovative solutions that will meet the consumer's ever-changing expectations."

    Orion, whose brands include Hot Stuff Pizza, Mean Gene's Burgers, Smash Hit Subs, Cinnamon Street Bakery and others, said it expects to grow the number of co-branded sites it operates under Hague's leadership.

    "We're very excited about Des leading our team," said Jeff Okerlund, Orion's founding president and now the company's vice chairman, "This clearly reaffirms our commitment as the leading provider of foodservice solutions in the convenience store industry."

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