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    Organic C-store Fills Niche between Grocery and Convenience

    Full Moon Foodies offers all-natural foods in an upscale design with longer hours.

    PORTLENAD, Ore. -- To serve consumers' increasing demand for organic and natural foods, Full Moon Foodies Inc., based here, was created to stock the trendy eco-friendly products consumers are looking for in a convenience-oriented store with longer hours than a typical organic grocer.

    "I got tired of having to hop into the car to drive to a mega-organic mart, fight for parking and waste time standing in long lines whenever I needed a few items," Ellisa Wee, founder of Full Moon Foodies, said in a written statement.

    The Full Moon Foodies retail concept provides customers with a knowledgeable staff; a modern, upscale store design; multiple community-based urban locations; and extended hours past those of grocery stores, the company stated.

    "We're not trying to re-invent the convenience store or the organic/natural food concept, we're trying to make it more accessible," she added.

    American shoppers spent more than $51 billion on natural and organic products in 2005, according to the Natural Food Merchandiser, and cited by the company.

    "Current organic grocery chains have become too cumbersome to respond quickly to new opportunities," said Christian Brenneman, head of business development and marketing for Full Moon Foodies. "Penetrating different niches of the retail organic marketplace is the key. Innovative fresh concepts, like Full Moon Foodies, will surface and capitalize on the inadequacies of the established market leaders."

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