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"Oh, oh, oh, ice cold milk and an Oreo Cookie...They forever go together -- what a classic combination..." This summer Kraft Foods Inc. is looking for a new combination --Oreo fans who love to sing. Oreo is launching its first-ever national "Milk's Favorite Jingle" contest in search of people who can add a new twist to this timeless tune.
From karaoke lovers to aspiring stars to those who just like to sing in the shower, the "Milk's Favorite Jingle" contest invites groups of two to four people to lend their personal music style to the actual "Oreo and Milk" jingle lyrics. Ten finalist groups will receive $1,000 and a trip to Los Angeles to compete in the finale event, which will be hosted by American Idol's Randy Jackson. The grand prize winning group will win $10,000 and an opportunity to record an Oreo radio commercial.
The "Milk's Favorite Jingle" contest runs from through July 14, 2005 and will offer two ways to enter -- live/in-person performances at select local events in New York City, Chicago, Denver, Miami and Dallas, or via videotape sent by mail.
Ten finalist groups will be selected based on vocal ability, originality and creativity of performance, overall stage presence and enthusiasm as well as appropriateness to the Oreo image.