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NEW YORK -- O.N.E. Coconut Water ended 2009 as the No. 1 selling beverage in the aseptic coconut water category, according to year-end numbers from SPINS. SPINS' numbers reflect sales for both natural retailers (super-markets, small to midsize chains and cooperatives) and conventional outlets (food, drug and mass-merchandise) conducted jointly with Nielsen Scantrack.
SPINS' analysis breaks down the market share for the top brands in the coconut water category in four measured time periods: last 52 weeks; last 24 weeks; last 12 weeks and last 4 weeks. O.N.E. Coconut Water is the overall market share leader in all four measured time periods, according to the most recently published SPINS report. Furthermore, while the category grew 93 percent in the past 52 weeks, O.N.E. exceeded the category growth at 136 percent.
"We are proud to announce that O.N.E. has the highest rate of growth of all the three leading brands in the category of aseptic coconut water," stated Rodrigo Veloso, founder and CEO of O.N.E. Natural Experience. "We owe our status as the No. 1 brand in both the coconut water category and overall brand sales to a discerning and savvy clientele. They have responded wholeheartedly to the quality, flavor and integrity of our brand and products, spreading awareness for O.N.E. in a very organic way. They in fact are the owners of our brand. We look forward to another year of double-digit growth as we enter new markets with our partners at the Pepsi Bottling Group."
o date, O.N.E is currently available in over 14,000 outlets. O.N.E. recently added 7-Eleven, Cost Plus World Market, Publix, and CVS stores to their roster of retail outlets across the United States. In addition to recently signing the aforementioned national distribution agreement with the Pepsi Bottling Group (PBG), O.N.E finalized an investment deal with PBG and Catterton Partners.
For the second time in a year, O.N.E will also be a co-sponsor of the Mercedes-Benz Fashion Week in New York City (Feb. 11-18), providing hydration to participants throughout the week. Selected for their purity, taste and commitment to the environment and social responsibility, O.N.E Coconut Water and O.N.E. Water will be distributed at this trend-setting event.
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