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While nuts are a popular snack for both breakfast and the morning snack occasion, they are eaten throughout the day by health- and weight-conscious consumers who want a nutritious, natural, better-for-you snack, according to NPD’s Snacking in America report. This research study examines long-term attitudes and behaviors about snacking, as well as snack selection drivers.
According to NPD, 77 percent of U.S. households have nuts or seeds on hand, and 19 percent of individuals eat nuts at least once in a two-week period. Nuts are consumed primarily as an in-home snack, but are often incorporated into morning, lunch and dinner meals. In addition to its choice as a healthier snack, nuts are also popular among consumers looking for a filling or quick grab-and-go snack.
"Whether to meet the needs of the health- and weight-conscious or as an easy grab-and-go snack, nuts are a popular choice among snackers," said Darren Seifer, NPD's food and beverage industry analyst. "Food manufacturers and retailers have a variety of options and audiences for marketing nuts."