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DALLAS -- In its second major sports team sponsorship in as many months, 7-Eleven Inc. announced it has signed on as a major sponsor of the Dallas Mavericks basketball team for the next three seasons and as title sponsor of its popular Street Team.
As part of the agreement, 7-Eleven will give free coupons to Mavericks fans as they leave American Airlines Center following each of the team's 41 home games during the 2006-2007 season. Fans who stop by one of the bright-orange 7-Eleven tents located at the arena's four exits will receive a coupon redeemable for free 7-Eleven products like donuts, Big Gulp fountain drinks, Slurpee beverages, coffee and 7-Eleven Go-Go Taquitos. A different product coupon will be distributed after each game.
"Basketball is a high-energy, fast-paced game, and many of our customers live life that way every day" said John Moritz, 7-Eleven marketing director. "7-Eleven plays an important role in making their everyday lives a little easier. The partnership with the Dallas Mavericks is part of a full-court press to reach our customers during their more leisure activities."
Besides distributing free coupons at all home games, 7-Eleven has planned halftime activities at select home games, like the Lucky 7-Eleven Dice Toss, pitting one section against another to try to roll a seven and 11 on giant dice thrown from their arena seats. Everyone in the winning section will receive a free item from 7-Eleven.
Other elements of the sponsorship include ticket give-aways, product sampling, store appearances by the Dallas Mavericks Street Team and video ads during games on the American Airlines Center scoreboard, according to the chain.
Mavericks owner Mark Cuban, a fan of 7-Eleven stores, said: "This partnership definitely has the home-team advantage. 7-Eleven is number-one in their industry and the Mavs are going to do everything possible to end this season at No. 1. I'm excited to see these two hometown leaders joining forces for the first time."
7 Eleven, based in Dallas, operates, franchises or licenses more than 7,100 7-Eleven stores in North America and more than 31,000 stores in 17 countries and U.S. territories. 7-Eleven stores worldwide generated total sales of approximately $43 billion in 2005.