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CHICAGO — Registration is now open for the 2017 Multicultural Retail 360 Summit, the retail industry’s premier educational and networking event designed to help retailers and consumer packaged goods (CPG) companies grow their business with America’s multicultural consumer market.
Taking place Sept. 26 in Rosemont, Ill., approximately 100 executives from the nation’s leading retail and CPG companies are expected to attend and share the latest strategies and solutions to market and merchandise products and services to Hispanic, African-Americans, Asian-Americans, biculturals, millennials, Gen Zers, and other growing demographic groups that are changing the U.S. market.
Marketing experts from Nielsen, Walgreens, Albertsons, and several noted consultancies and research firms, will be among the featured speakers at this year’s event, which for the first time is being conducted in conjunction with the Path to Purchase Expo (P2PX), also taking place in Rosemont from Sept. 26-28. P2PX is the world’s largest gathering of brand manufacturers, retailers, agency professionals and solution providers for marketing to shoppers.
Registration to the 2017 Multicultural Retail 360 Summit includes a complimentary pass for the P2PX trade show floor. Also, for a limited time, Multicultural Retail 360 is offering a $100 discount on all registrations. To take advantage of this special offer, go to www.multiculturalretail360.com/summit and type in the promo code MR100 when prompted for the $100 registration discount.
The theme for the 13th annual Multicultural Retail 360 Summit is “Remaining Relevant to the New Mainstream Consumer” — a topic that several of the speakers will address.
In addition, Yakov Yarmove, who heads up ethnic marketing and specialty foods at Jewel-Osco and Albertsons Cos., will give a presentation entitled “Think Like a Customer: How Retailers Are Changing to Meet the Needs of an Evolving Customer Base.”
Nielsen’s Director of Thought Leadership, Multicultural Growth and Strategy Vanna Tran will explore the “Importance of Multicultural Local Markets” and discuss how to assess the geographic differences in demands for key markets and develop a roadmap for a more focused business strategy.
About Marketing Solutions CEO Terry Soto will talk about why many leaders feel threatened and uncertain about the sweeping demographic shifts that have made America a multicultural nation. Her presentation will explore whether multicultural America is a threat or opportunity for U.S. retailers.
Other speakers will address how to market to and engage with African-Americans and Asian-Americans, as well as cross-cultural shoppers and Gen Zers.
The agenda has been shaped by our Multicultural Retail 360 Retailer Advisory Board. Consisting of representatives from the nation’s leading retail companies, including Kroger, Walgreens, 7-Eleven, Albertsons-Jewel/Osco and Macy’s, the Multicultural Retail 360 Retailer Advisory Board provides guidance to ensure the conference content remains true to retailers’ information needs. Other Retailer Advisory Board members are Best Buy, BP/ampm, Brookshire’s, Chevron, ExxonMobil, Maverik and Milagros de Mexico.
For more information about the 2017 Multicultural Retail 360 Summit, please contact Katie Brennan at (201) 855-7609 or [email protected].