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POWELL, Tenn. — Weigel’s Stores Inc. is challenging its customers to take a bite out of Shark Week.
To kick off the annual Discovery Channel event on Monday, July 23, the family-owned and –operated convenience store chain’s “SharkEE Challenge” encouraged customers of all ages to come dressed like a shark or in anything shark-related to receive a free SharkEE, Weigel’s proprietary frozen drink. Participants were also entered to win various prizes.
The two-hour event was showcased on Facebook Live with a “FIN-ish to WIN it” SharkEE challenge to see who could drink the most SharkEEs in a limited amount of time.
“SharkEE is a young and fun frozen drink. We want our guests to create fun memories with their families and friends. This is what Weigel’s has done for more than 85 years, being an integral part of local East Tennessee communities,” commented Bill Weigel, chairman of Weigel’s.
Shark Week is an annual, weeklong television event hosted on the Discovery Channel. This year’s Shark Week runs from July 23 through July 31.
Powell-based Weigel’s operates 65 convenience stores across Tennessee.