Quick Stats

Quick Stats

    You are here

    Bite-Sized Insights: Alternative Snacks

    The category has ample space to grow, CSNews editors find.

    By Danielle Romano, Convenience Store News

    JERSEY CITY, N.J. — As consumers seek between-meal fillers, alternative snacks have gained popularity and traction in the modern-day snacking paradigm for their wholesomeness and portability. 

    In the 2017 Guide to Candy & Snacks, CSNews editors provided the latest trends every c-store retailer should know. Here are the top five in alternative snacks:

    Ample Space. Chef’s Cut Real Jerky CEO Bart Silvestro advises convenience store retailers to “lean in” and expand space allocations in their stores to offer customers a broader variety of the meat snacks and other alternative snacks they’re looking for.

    The Right Product Mix. Tracking which key flavors, brands and formats consumers purchase will help c-store retailers determine what product mix to carry, according to David Lakey, senior vice president of marketing at Oberto Brands. “With limited space, [retailers] have to decide how to not over-SKU. Shoppers want to come to a section they see is for them — offer a variety not strictly based on velocity, like offering 15 items from a traditional brand. Don’t miss out on new users and new occasions.”

    Raising the Bar. Purchasers of health bars have the potential to be lucrative c-store shoppers. When asked what products they’d be most likely to buy, more than three-quarters of everyday c-store shoppers (77.5 percent) said health bars, according to a survey of 589 c-store shoppers conducted by EIQ Research Solutions, sister company of Convenience Store News.  

    Let the Good Times Roll. C-store retailers can expect the alternative snacks category to see significant growth as consumers continue their quest for wholesome, between-meal fillers and portable, on-the-go snacks. In 2017, alternative snacks are predicted to grow 4.7 percent in industry dollar sales, according to the 2017 Convenience Store News Forecast Study.

    The Rise of Better-for-You Snacks. Research has shown that 33 percent of consumers are snacking on healthier foods, cited Steve Montgomery, president of consulting firm b2b Solutions LLC. “Better-for-you snacks are expected to grow 8 percent by 2018. This is great news for our industry as we are America’s snacking headquarters,” he stated.  

    For more Bite-Sized Insights, check out the 2017 Convenience Store News Guide to Candy & Snacks.

    By Danielle Romano, Convenience Store News
    • About Danielle Romano Danielle Romano is associate managing editor for EnsembleIQ's Convenience Store News and CSNews.com. Prior to joining CSNews full-time in January 2015, Romano served as a freelancer for CSNews, with a concentration on social media, while working as product content copywriter/editor for Myron Corp., a promotional product company. Romano has a bachelor's degree in print journalism from William Paterson University.

    Related Content

    Related Content