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TAYLOR, Mich. — Atlas Oil Co. launched a new website and logo as the company positions itself as an oil and gas industry leader committed to fueling innovation by introducing new technology and strategic nationwide partnerships.
"Atlas is excited to remain a catalyst in the much-needed evolution of the petroleum industry, and this website is just another way that we are listening to our clients' needs," said Atlas President Robert Kenyon. "We work every day to leverage the latest technology through all our business segments, ensuring that our team and technology drive new efficiencies for our clients."
The new website, www.atlasoil.com, features a comprehensive overview of Atlas' technology, along with client testimonials, mobile responsive technology and original drone footage of Atlas at work.
Atlas' new logo and Fueling Innovation icon represent the company's 30-year evolution into an extensive nationwide energy network. The logo embodies this evolution by removing "Oil Company" from the bottom of the former logo, the company said. The new icon is inspired by the Fueling Innovation campaign launched in conjunction with the website and is intended to become synonymous with the innovation inspired by Atlas' nationwide network of clients, strategic partners and team of industry experts.
"Atlas is innovating and pushing the mature and sometimes slow to change petroleum industry forward," Kenyon said. "It is only fitting that we represent our commitment to modernizing this industry by creating a new logo and icon that represent the future of Atlas, and in the case of our new Fueling Innovation icon, the future of the industry."
"Atlas, like all SGH companies, is continually reinventing itself by questioning current business practices and through digital disruption," said Sam Simon, who founded Atlas as Simon Group Holdings in 1985. "We're a company of entrepreneurs who look for new ways to delight our customers through smart technology solutions. I'm proud of the team's fresh approach to Atlas' transformation."
Taylor-based Atlas Oil offers single source solutions for fuel, transportation and logistics and distributes more than a billion gallons of fuel annually to customers in 46 states.