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MILFORD, Conn. — Subway is rolling out its new Fresh Forward design, which transforms every aspect of the customer experience.
The chain partnered with FRCH Design Worldwide to create a distinctive and welcoming space that includes a bright new color palette, inspired by fresh vegetables, and the new Choice Mark as a focal point.
"We've created a modern design that gives our guests choices — from how they order, to how they pick up their food, to how they enjoy their meal," said Trevor Haynes, vice president of operations at Subway. "The reactions from our guests, our franchisees and the sandwich artists has been incredibly positive."
Highlights of the Fresh Forward design include:
Digital: Self-order kiosks in select occasions, digital menu boards and Apple and Samsung Pay options. Customers will benefit from a separate food preparation area and a designated pre-order pick-up location for kiosk, mobile app, delivery, catering and bot for Messenger orders, the company stated.
Food: A fresh vegetable display with whole tomatoes, green peppers, onions and cucumbers that are sliced daily, plus new bread and cookie displays on the front of the line. Subway Fresh Forward restaurants will also offer new menu items, including pico de gallo, new sauces, house-made pickles and made-without-gluten bread.
Dine-In Experience: Light and playful décor, curated music and comfortable seating with USB charging ports and complimentary Wi-Fi combine to create a welcoming environment.
Franchisees and customers around the world provided input for the new design. Currently, 12 pilot locations in the United States, Canada and the United Kingdom operate with the Fresh Forward design: Tamarac, Fla.; two in Orlando, Fla.; Winter Park, Fla.; Chula Vista, Calif.; Knoxville, Tenn.; Palmview, Texas; Hillsboro, Ore.; Vancouver, Wash.; Beauport, Quebec; Granby, Quebec; and Manchester, U.K.
Milford-based Subway operates more than 27,000 locations nationwide.