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    How private brands can capitalize on transparency

    Consumers’ demand for transparency is only going to intensify. But private brands can use transparency on labels and gain consumer trust without giving away proprietary information, says Label Insight’s Kira Karapetian.

    Label Insight’s Kira Karapetian

    Consumers’ demand for transparency is only going to intensify. But private brands can use transparency on labels and gain consumer trust without giving away proprietary information, says Label Insight’s Kira Karapetian in this podcast with Store Brands' Editor-in-Chief Lawrence Aylward.

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