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CHICAGO — Today's consumers are demanding to know how, where and by whom the foods they eat and the products they use are manufactured. Retailers and consumer packaged goods manufacturers are transforming the relationships with their customers by meeting this demand.
Ninety-eight percent of consumers believe it’s important to consider the ingredients in the food products they buy, and three in four shoppers review what is — and isn’t — in the foods they buy, according to the 2016 Label Insight Food Revolution Study.
To address how companies can build loyalty and grow in a competitive market with product transparency, the Path to Purchase Institute will hold a free webinar on July 24 at 2 p.m. eastern time.
Speakers Michael McMahon, executive director and president of Path to Purchase Institute, and Patrick Moorhead, chief marketing officer of Label Insight, will discuss:
- What information are consumers demanding and who is delivering on those demands?
- What is the impact of transparency on business decisions?
- What are the consequences of inaction?
- What resources can you tap into?
Brands, retailers and solution providers are welcome to register for the complimentary webinar. Learn more at www.transparency-iq.com/webinar.
Path to Purchase Institute is a sister company of Convenience Store News.