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Elk Grove, Ill.-based Topco Associates LLC honored members and suppliers who demonstrated exceptional partnerships throughout 2016 at its recent 2017 Super Show in May. The honorees include:
Brookshire Holdings Inc. — Outstanding Cause Marketing
Partnering with the East Texas Food Bank and Cans Get You Cooking, Brookshire built the world’s largest canned food pyramid over the span of four days. At the end of the promotion, 36,000 cans were donated to the East Texas Food Bank to provide meals for over 30,000 families in a 26-county region.
K-VA-T Food Stores Inc. — Outstanding Cross Promotion
K-VA-T partnered with Topco to redesign the logo and packaging for its brand Terry’s Chips. The grocer then partnered with Coke and Kellogg’s to create a consumer and associate contest to drive sales of Terry’s snacks.
Golub Corporation/Price Chopper Supermarkets — Outstanding Promotion
In an effort to support promote local maple producers in the Northeast, Price Chopper held the Maple Event, which spanned entire stores and included new and existing items.
Affiliated Foods Inc. — Outstanding Merchandising Event
This year’s Spring Food Show theme “Ocean of Savings” featured custom displays and showcases highlighting store brands. The “Oceans of Savings” event hosted more than 1,600 attendees and retailers, and 25 percent of the show day-only specials featured Shurfine and other key private brands.
Associated Food Stores Inc. — Outstanding New Item/Category Launch (Wholesale)
Associated Food Stores recently replaced its non-food and general merchandise items with Simply Done, Topco’s non-foods mega brand. Extensive marketing support, both in store and through external, cross-channel marketing, helped drive awareness of the launch.
Stater Bros. Markets — Outstanding New Item/Category Launch (Retail)
Stater Bros. launched the Pure Harmony Brand in order to develop a best-in-class own brand premium pet food assortment that meets the needs of today’s shoppers. Stater Bros launch the Pure Harmony brand with 30 SKUs and provided extensive marketing through weekly circulars, half page ads, competitive retail offers, coupons, trial sizes and in-store point of sale displays.
In addition, the following suppliers were also honored:
• Cameron’s Coffee — Outstanding Partnership in the Grocery Program.
• Cascades Tissue Group — Outstanding Partnership in the Grocery Non-Foods Program.
• First Quality Consumer Products — Outstanding Partnership in the HBC Program.
• Versa Marketing — Outstanding Partnership in the Frozen Program.
• Byrne Dairy — Outstanding Partnership in the Dairy Program.
• Presto Products Company — Outstanding Partnership in Quality Assurance.