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IRVING, Texas — 7-Eleven Inc. and The Coca-Cola Co. have teamed up on "Text. Twist. Win." promotion to reward their customers.
Through July 11, shoppers can earn free private label SKUs or prepared food by submitting codes found under the caps of 20-ounce Coke beverages to microsite us.coca-cola.com/711. Codes are redeemable for rewards including a banana, a bag of private label 7-Select chips, a hot sandwich and a whole pizza.
Participants also have a chance to win seven $100 7-Eleven gift cards. Shoppers must have a coca-cola.com account to participate.
In stores, account-specific floorstands stocking 20-ounce Coke bottles tout the promotion, encouraging shoppers to "save code under cap." Shoppers are also invited to text "Coke" to a promotional number, which triggers a return message directing them to the promotional microsite.
The effort activates Coke's "Share a Coke" marketing platform.
To read more on the pair's latest promotion, visit Path to Purchase, a Convenience Store News sister publication.
Irving-based 7-Eleven operates, franchises or licenses more than 62,000 stores in 19 countries, including 10,900 in North America.