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    Breakfast Offerings Could Win Summer Travelers

    Tyson Convenience finds the daypart influences foodservice purchases.

    SPRINGDALE, Ark. — One way to win over summer travelers could be through foodservice offerings, particularly breakfast, the latest national consumer survey from Tyson Convenience found.

    According to the 2017 NACS Consumer Fuels report, 29 percent of consumers saying they will drive more in June than May, and gas prices at the lowest level for the summertime since 2005. This uniquely positions convenience stores to welcome summer travelers, said Tyson Convenience.

    In support of the summer season, the company conducted a survey of 1,000 U.S. adults aged 18 years old and up to help retailers understand which prepared foods customers prefer for making their trip more enjoyable, regardless of distance.  

    “Busy summers and convenience stores go hand-in-hand for meals and snacks on-the-go,” said Rob Ramsey, senior manager of convenience channel marketing for Tyson Foods. “Consumers use convenience stores as their summertime home to keep them refueled and not slow them down.”

    Survey findings include:

    • 51 percent of consumers say the number one reason they purchase food at a c-store is to satisfy a craving.
    • 48 percent of consumers would like to see a breakfast station serving waffles, biscuits, breakfast meats and baked goods at a c-store.
    • 51 percent of consumers would purchase breakfast sandwiches at their local c-store if they wanted to have breakfast for dinner, and 45 percent are interested in eating pizza for breakfast.
    • 47 percent of consumers prefer to eat their snacks with two fingers while shying away from using utensils.

    “Hearing directly from consumers on what they want and expect from a convenience store can be invaluable for retailers, especially during the busy summer season,” Ramsey said. “These survey insights, like having breakfast offerings served all-day in unique, creative ways, give retailers feedback from consumers on how to merchandise prepared food offerings to attract consumers in the summer.”

    For insight from Tyson Convenience can be found here.

    Tyson Convenience is a channel within Tyson Foodservice Teams, a division of Tyson Foods Inc. Its product portfolio covers all dayparts, menu parts and prices points across its core brands including: Tyson, Jimmy Dean, Hillshire Farm, Ball Park, State Fair Mexican Original, Bosco Sticks, BONICI, Chef Pierre and Sara Lee. 

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