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ANKENY, Iowa — Casey’s General Stores has selected Gilbarco Veeder-Root as its exclusive dispenser and payment terminal provider for forecourt EMV acceptance.
The Ankeny-based retailer will install Gilbarco Encore 700 S dispensers and FlexPay IV retrofit kits to enable EMV/chip payments across its 1,978-store footprint. Casey’s has already begun the rollout of these forecourt upgrades in advance of the 2020 deadline to ensure a secure payment experience for its customers, the company stated.
“Casey’s has a long history working with Gilbarco, and their FlexPay IV solution offers a reliable, full-integrated and open platform for our existing base of Gilbarco dispensers,” stated Terry Handley, president and CEO of Casey’s General Stores. “With growing consumer expectations around chip acceptance, we wanted to ensure that we upgrade our forecourts for EMV to help drive customer satisfaction.”
As part of the upgrade program, Casey’s will deploy 10.4-inch color screens at all new locations.
Jointly developed with Verifone, FlexPay IV from Gilbarco is the first PCI PTS 4.x certified, fuel dispenser payment terminal in the United States that supports EMV, mobile wallets, encryption, 2D barcode scanning and more, as well as future regulatory changes.
“We continue to see industry-leading retailers like Casey’s move forward with their EMV upgrades as they understand that fraud shifts to the least secure payment acceptance points, and they want to ensure a secure payment experience for their customers,” said Mark Williams, vice president of marketing, North America, Gilbarco. “Additionally, many retailers like Casey’s are using their EMV upgrades as an opportunity to add on new technologies, like large color screens, to help better reach and connect with their customers.”
EMV is a global security standard for credit cards. Under EMV liability shift deadlines, c-store retailers needed to upgrade their point-of sale to EMV-ready readers by Oct. 1, 2015 and at the ATM by Oct. 1, 2016 in order to avoid being held financially responsible for fraudulent transactions. Merchants have until Oct. 1, 2020 to make their fuel pumps EMV complaint.