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DES MOINES, Iowa — Yesway has selected Fidelity Express as its in-store provider of money order and walk-in bill payment financial services. These services will be available at Yesway's c-stores in Iowa, Kansas, Texas and Oklahoma.
Fidelity Express will add new, local payment avenues for consumers who need extended business hours to take care of life's essential payments, according to the company. Yesway employees will be able to help customers purchase a money order or make a payment at the service counter.
"Our growth plan at Yesway requires an experienced financial services provider who can offer convenient money order and walk-in bill payment services to our customers, wherever we are located," said Tony Sparks, Yesway vice president of merchandising. "Given their long-standing reputation in the industry as being service-oriented, efficient and flexible, we believe Fidelity Express is the best choice for Yesway and our customers. We are pleased to deliver this added value to our customers' experience."
The importance of convenient financial services has grown in recent years, as more than 34 million unbanked and underbanked households in the United States rely on alternative financial services to make the monthly payments essential to daily life, the companies said. Twenty million U.S. households use cash to pay their bills in a typical month and nine million use money orders.
"Yesway's expansion outlook paired with Fidelity Express's ability to quickly mobilize services makes for a dynamic combination," said K. Neal Barker, Fidelity Express director of sales and marketing. "We share a common commitment to convenience and appreciate Yesway's promise to make life easier and each day a bit more pleasant for everyone who visits their stores. Our team is excited to serve these consumers right where they live and work."
Des Moines-based Yesway is the operating brand for BW Gas & Convenience. BW Gas is a division of Beverly, Mass.-based Brookwood Financial Partners LLC, a private equity investment firm that specializes in acquiring and managing value-add real estate. It plans to acquire, improve and rebrand 500 convenience stores in selected regions of the United States over the next several years.