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ONTARIO, Calif. — The ICEE Co. is celebrating five decades with Coca-Cola as a top flavor and long-term partnership by offering retailers to merchandise the product with special point-of-sale displays highlighting 50 years of friendship.
"It's an exciting year for ICEE as we celebrate 50 years as America's favorite frozen beverage and we're thrilled to have had Coca-Cola by our side for all this time," said Dan Fachner, president of The ICEE Co. "There are not many days that go by where we don't hear someone say their favorite ICEE flavor is Coca-Cola and we suspect it will remain one of our top sellers for years to come."
The displays are part of ICEE's yearlong celebration of its golden anniversary, as CSNews Online previously reported.
ICEE will also debut various new flavors, including Fanta Sour Grape, which is available for Coca-Cola pouring retailers. Consumers can enhance their ICEE experience with limited-edition packaging and golden spoon straws.
"Congratulations to The ICEE Co. on this important milestone," said Dan Manning, region vice president at Coca Cola. "We are incredibly excited to build on our long-term partnership to inspire and refresh ICEE customers through unique, value-added programs."
The ICEE Co. started out as ICEE of Los Angeles in 1967. Today, The ICEE Co. has both national and international distribution, selling approximately 500 million ICEE drinks each year — enough to fill 141 Olympic-size swimming pools, according to the company.