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    Podcast: How to gain differentiation with private brands

    While up to 98 percent of a retailer’s branded items assortment are carried by its competition, Daymon’s Joe Cook says a retailer can differentiate its offerings with a successful store brands program — and drive its private brand shares up to eight points higher

    Joe Cook

    While up to 98 percent of a retailer’s branded items assortment are carried by its competition, Daymon’s Joe Cook says a retailer can differentiate with store brands by “innovating your way to success." In this podcast with Store Brands Editor-in-Chief Lawrence Aylward,  Cook says achieving a strong private brands program "is no small feat" and might require taking some risks, but building a successful program will help drive private brand shares higher.

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