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IRVING, Texas — 7-Eleven Inc. continues to offer customers items they can't get anywhere else. This time the retailer is offering an exclusive "Strawberry Splash" flavor of PepsiCo Inc.'s new Gatorade Flow line.
The beverage began appearing in cold vaults in 7-Eleven convenience stores last month. The offering is supported by in-store window posters, storefront banners and price signs.
In addition, the convenience retailer offered its 7Rewards loyalty members a free 28-ounce Gatorade Flow Strawberry Splash beverage from May 5-7.
In addition to Strawberry Splash, Gatorade released three other new flavors in its Flow line: Blackberry Wave, Citrus Crash and Kiwi Strawberry.
Based in Irving, 7-Eleven operates, franchises or licenses more than 62,000 stores in 17 countries, including 10,900 in North America.
Click here to see the full story from Convenience Store News' sister company the Path to Purchase Institute.