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WAWA, Pa. — Wawa Inc. is rolling out its mobile ordering platform to all its loyalty program members.
Beginning on May 17, all Wawa Rewards members at all stores across its six-state operating area can place food and beverage orders through the retailer's mobile app.
According to a recent survey of Wawa Rewards members, more than 67 percent of respondents said they have ordered or purchased food using their phone within the last month.
"We are thrilled to offer this exciting new enhancement as an added convenience to our Wawa Rewards members at all of our stores," said Jim Morey, Wawa's executive vice president. "At Wawa, we exist to go beyond filling customer orders, to fulfill customers' lives every day. This new mobile ordering enhancement takes that commitment to the next level.
"We recognize that our customers are increasingly busy and constantly on-the-go, and by offering mobile ordering, we will be able to offer a convenience that allows our customers to order wherever they are, at any time they want," he added.
In addition to mobile ordering, Wawa customers can use the Wawa app to:
- Pay in-store with a registered gift card.
- Sign up for, earn and redeem Wawa Rewards.
- Check hours of operation and find directions to the nearest Wawa.
- Check fuel prices and get real-time fuel prices at Wawa fuel stores.
- View nutrition information and plan a meal.
The convenience retailer began testing the mobile ordering platform earlier this year, rolling it out to select Wawa Rewards members mostly in Delaware County and parts of Chester and Montgomery counties, all in Pennsylvania, as CSNews Online previously reported.
Wawa Rewards launched in January 2015, and all of the retailer's 750 convenience stores accept mobile payments through the mobile app, enabling customers to make in-store purchases with more convenience than ever before, using a registered Wawa gift card from their smartphones. In 2016, more than 10 million rewards were distributed to members, according to the convenience retailer.
Wawa-based Wawa operates more than 750 convenience retail stores, 510 offering gasoline, in Pennsylvania, New Jersey, Delaware, Maryland, Virginia and Florida.