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IRVING, Texas — 7-Eleven Inc.'s Caramel Bar Made with Twix Donut won’t leave Twix consumers choosing which side of the candy bar is better because they'll have the best of both worlds.
The Caramel Bar Made with Twix Donut is a yeast-raised rectangle bar topped with caramel icing, drizzled with chocolate and sprinkled with chopped Twix pieces.
It is the convenience store chain's first fresh donut topped with chocolate bar pieces.
"People want to have fun with their food, especially treats," said Terrell Smith, 7-Eleven fresh bakery category manager. "Premium and specialty donuts are becoming an all-day impulse item that our customers are purchasing when they crave something sweet. With our Caramel Bar Made with Twix donuts, they get two treats in one, a delicious donut topped with one of our best-selling candy bars."
The new donut was created to replicate the candy's caramel-chocolate deliciousness, according to 7-Eleven. Made by Mars Chocolate North America, a single pack of Twix Caramel Cookie Bars comes with two crunchy cookie bars covered with smooth caramel and enrobed in creamy chocolate.
Like all of 7-Eleven’s fresh bakery items, the Caramel Bar Made with Twix Donut is made fresh and delivered daily to stores. The limited-time premium donut has a suggested retail price of $1.69 at participating stores.
Previous special donuts offered at 7-Eleven have included a pink sprinkle version of the one featured prominently on the television show "The Simpsons." Most recently, for the c-store chain’s 50th anniversary, it offered wild cherry and blue raspberry Slurpee donuts in honor of its iconic Slurpee frozen drink.
Irving-based 7-Eleven operates, franchises or licenses more than 62,000 stores in 17 countries, including 10,900 in North America.