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WASHINGTON, D.C. — Technology is the wave of the future, and this year’s Sweets & Snacks Expo will explore how it can impact retailers’ operations.
Dubbed Destination Retail, this new addition to the Sweets & Snacks Expo show floor will showcase the latest technology and merchandising solutions driving shopper engagement. It will encompass the Merchandising Gallery of Success along with new technology pods demonstrating the latest in-store advances from leading companies.
“Technology’s role in the world of retail is changing every day, and the candy and snack categories can’t afford to get left behind,” commented Barry Rosenbaum, Expo chairman and president of Nassau Candy Distributors Inc. “Destination Retail will provide Expo attendees an environment where they can see and experience the latest in-store solutions."
Located at the former site of the Discovery Theater, Destination Retail will delve into how shopper habits are evolving during the pre-store, in-store and post-store experience.
Attendees will find at Destination Retail:
- Pioneering in-store technology;
- Digital POPs;
- Solutions to build shopper loyalty;
- Cutting-edge platforms for retailers to reach more shoppers with custom messages; and
- Demonstrations and opportunities to discuss strategies with experts.
One of the cutting-edge technologies that will be displayed at the Sweets & Snacks Expo will be IBM with Watson technology, as well as advancements from leading companies like Dart Displays, Impulse Marketing, One-Click Retail, Pointy and Shelfbucks.
Hosted by the National Confectioners Association, the 2017 Sweets & Snacks Expo will take place May 23-25 at Chicago's McCormick Place.