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LOS ANGELES — Motorists now have a new feature to watch at gas stations around Los Angeles and Orange counties.
The AllOver TV network provides advertisements, weather reports and day-in-the-life vignettes on high-definition digital screens to help inform and entertain gas station customers. The new video screens measure 22 inches and are completely glare free — even in bright sunlight, according to Minneapolis-based AllOver Media (AOM).
"Our new network of gas pump toppers offers key brands and advertisers the opportunity to leverage the latest digital technology to connect with premium consumers in high-demand Southern California locations," said CEO Jeff Griffing. "This is immersive, digital storytelling, and we deliver a message while consumers are on the go."
AllOver TV is now playing in a "hand-picked network of 100 gas stations located along the area's most iconic streets and high-traffic locations, focused on reaching the market's highest-value consumers," the company said. The feature debuted in the market at the end of March.
Los Angeles is the nation's largest drive market, the second largest metro area and the most requested advertising market for AllOver Media clients, it added.
"The average person spends six minutes refueling," Griffing said. "So we offer time-starved customers the opportunity to view great content and premium ads in high definition with great sound to enhance their gas pump experience."
AOM expects to expand the digital advertising network to other markets in the coming months, based on customer interest and demand.
Founded in 2002, AOM is a portfolio company of Audax Private Equity.