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    Circle K & Kraft Heinz Team for Polar Pop Promo

    Limited-edition cup is being marketed with Planters or Lunchables items.

    TEMPE, Ariz. — Circle K's Polar Pop beverage has gotten a power boost.

    The retailer has partnered with Kraft Heinz Co. to launch a co-branded, limited-edition cup for its Polar Pop, Circle K's proprietary fountain beverage. 

    In stores, wobblers and clings affixed to fountain machines tout the cup as well as a "special combo" deal on the purchase of a Planters or Lunchables item plus a large Polar Pop beverage and cup.

    Tempe-based Circle K is a wholly owned indirect subsidiary of Laval, Quebec-based Alimentation Couche-Tard Inc. 

    The Kraft Heinz Co., based in Pittsburgh, is the fifth-largest food and beverage company in the world. Its brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Weight Watchers Smart Ones and Velveeta. 

    To read more about the promotion from CSNews Online's sister company Path to Purchase Institute click here.
     

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