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BARRINGTON, Ill. — For convenience store shoppers, it is what products are on the shelves that matter. However, c-store retailers need to think about the shelf merchandising as well.
Barrington-based Balvor LLC, a sales and marketing firm that works with companies to improve performance results at retail, is sharing new insights and perspectives on how self-facing merchandising systems can drive stronger results for retailers and brands based on recent testing with leading convenience retailers.
"Retailers understand that improving the shopping experience often results in stronger performance; however, they also realize the need to weigh the cost of doing so when assessing the value," said David Bishop, managing partner of Balvor.
"Retailers recognize the potential benefits associated with self-facing systems; however, many are skeptical based on prior experiences and issues implementing them," he added. "Overcoming these types of challenges is no easy task, which is why this work was so rewarding as it showed what it takes to unlock that latent potential."
In a special webcast, Bishop will examine what winning at the shelf looks like. Not surprisingly, according to the partner, it's a combination of art and science that requires a balance an integrated approach.
The 45-minute, online session entitled "What Winning at the Shelf Looks Like" will take place April 19 at 2:00 p.m. CDT/3:00 p.m. EDT. Convenience Store News is the exclusive media partner covering this session, which is open to retailers and consumer packaged goods (CPG) brands.
In the webinar, Bishop will highlight what areas of the convenience store are the strongest fit for these systems today, which product categories would benefit the most and why, and how to evaluate solutions being presented by various suppliers.
The session will build on the notion of out-of-stocks and introduce another nuance of this issue that often is under-reported if analyzed at all. It will share the consequences created when products aren't available or easily accessible in the store. And, most importantly, Bishop will share masked results from a range of recent in-store pilot tests quantifying the impact on sales related to these systems.
To register, retailers or CPG brands can click here.