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STATE COLLEGE, Pa. — VideoMining Corp. launched its latest range of analytics solutions created specifically for convenience store retailers, the ShopperImpact Platform.
The latest offering leverages VideoMining's industry tracking program, C-store Shopper Insights MegaStudy and a breakthrough new "OmniSensR" technology to create a solution tailored for c-store operators. OmniSensR devices incorporate video, mobile (Wi-Fi, beacon) and multiple other data sources to enable new ongoing analytics such as loyalty, demographics, pump-to-store conversion along with deep analytics of in-store behavior and purchase basket.
"Our CSI program revealed that there are strong opportunities for c-store retailers to improve performance by targeting of their efforts through a better understanding of their shoppers," said Rajeev Sharma, founder and CEO of VideoMining. "Our ShopperImpact Platform is designed to meet that need and provide retailers with continuous feedback on their marketing, merchandising and store innovation efforts to help them succeed in this competitive industry."
VideoMining's CSI MegaStudy program has been growing in scope for nearly a decade and has become the industry standard for developing foundational insights and best practices for store design, merchandising and shopper marketing. The MegaStudy is based on the analysis of behaviors of tens of millions of shoppers each year.
The ShopperImpact Platform expands on the CSI MegaStudy by enabling year-round measurement of in-store shopper behavior and characteristics for individual retailers. Additionally, the solutions enabled by the ShopperImpact Platform are delivered through a new, intuitive cloud-based interface.
A customizable online portal provides c-store retailers with access to tailored application modules aimed at:
- Optimizing store design and space utilization;
- Improving pump-to-store conversion;
- Innovating in shopper marketing and merchandising;
- Maximizing the most loyal shoppers;
- Tailoring offerings to key segments like millennial & Hispanic shoppers; and
- Providing a framework to test and refine new ideas.
"We have been working closely with our retailer clients to fine-tune our new offering and to provide them easy ways to get started without upfront investments," said Sharma. "Whether you are a small chain of 20 stores or a large chain operator, the ShopperImpact Platform provides rapid ROI by helping you align with your core shoppers and attracting new ones."
College State-based VideoMining analyzes in-store behavior for consumer packaged goods manufacturers and retailers.